VAST technology: the north star in solving digital audio measurement?
Opinion: Partner Content Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem. Measuring audiences and ad campaigns across a multitude of digital media…
“There’s a Metric for That”: Maturation of Digital Audio Measurement Powers Podcasting’s Mainstream Moment
When Apple rolled out its iconic “There’s an App for That” ad campaign in 2009, the value proposition to potential iPhone buyers was spectacularly clear and easy to grasp. Grab…